Experience
Digital Media Specialist (Contractor)
S’More Date (acquired by Tawkify in 2023) | New York, New York September 2020 – Present
Restructured content format, design, and architecture of website • Planned and launched 3 SEO landing pages, 2 blogs, and generated performance marketing reports • Integrated brand guides from the previously acquired company, S’More Date
Freelance UI Designer | Remote August 2022 – Present
Designed Figma prototype and mockups for 7 versions of a brand’s app • Rebranded website using existing brand book • Improved user experience by reducing time spent during sign-up
Staff Writer & Video Editor
The Beat | New York, New York October 2019 – Present
Pitch and execute stories, interview indie artists, and cover topics related to culture, technology, lifestyle, and media • Edit video interviews for YouTube channel • Improve website SEO
Marketing Intern
Enertiv & S’More Date | New York City, New York September 2019 – October 2020
Restructured content format and layout for website, white papers, and case studies • Developed and executed monthly social media strategy • Assisted video production and event coordination
Staff Writer & Associate Videographer
Rooted | Syracuse, New York June 2019 – Present
Reimagined feature stories in digital format using 360-degree cameras and direct video content • Pitched and reported articles • Developed and executed monthly social media strategy
Executive Editor
360 Degrees Magazine | Syracuse, New York January 2019 – May 2019
Developed the Spring 2019 theme - ‘Changemakers of Syracuse, New York’ • Pitched and reported for the print Spring 2019 issue • Assigned articles to staff writers, both print and online
Research Assistant
Syracuse University | Syracuse, New York September 2018 – May 2019
Analyzed social media marketing techniques of non-media pages on Facebook along with its counterparts using CrowdTangle reports • Collected data on Syracuse water quality, archived news stories, and interviewed influential water project workers
Head Web Editor & Videographer
Medley Magazine | Syracuse, New York September 2018 – May 2019
Pitched, reported, and edited articles for the WordPress blog • Assigned weekly articles to staff • Wrote for both the website and print editions • Filmed and produced videos for the website blog
Staff Writer & Photographer
The Daily Orange, The NewsHouse & The Stand | Syracuse, New York July 2018 – May 2019
Pitched and reported news, feature, and profile segments in sections ranging from technology and culture to politics and community • Photographed public events like vigils, protests, and town hall meetings for the publications
Content Writer
ONN Bikes | India July 2017 – May 2018
Wrote and edited articles on WordPress in accordance with website traffic data from Google Analytics and AdWords, Facebook Ads, Instagram, and Twitter Analytics • Worked on a digital advertising campaign and search engine optimization of the website • Restructured website and mobile application content, making it more user-friendly • Initiated and organized community outreach series called ‘Map The World’
Freelance Writer
Fully Filmy | India December 2016 – December 2017
Critiqued films, wrote pop-culture articles, and increased user interactions on Facebook
Press Club Secretary
Amrita University | India June 2015 – May 2016
Ideated and organized monthly literary events • Headed the student editorial board and bridged the gap between design and editing teams • Edited the annual college magazine in 2015 • Assigned weekly reporting tasks to executive members
Education
Lambton College | Toronto, Canada May 2024
Marketing Management — Digital Media
S.I. Newhouse School of Public Communications | Syracuse University, New York May 2019
M.A. Magazine, Newspaper, and Online Journalism
Telecom Ecole de Management | Évry, France June 2017
Study Abroad Management Program
Amrita University | Bangalore, India May 2017
B.Tech Electronics and Communications Engineering
Skills
Adobe Photoshop WordPress Google Analytics HTML & CSS 360° Filmmaking
Adobe Lightroom Mapbox Meta Analytics CrowdTangle Knight Lab Tools
Adobe After Effects Canva Sigma Computing Sublime Text Drone Journalism
Adobe Premiere Pro Unity 3D Hotjar MATLAB Fusion Tables
Adobe InDesign NVD3 Mailchimp AutoCAD Magic Leap VR